About Youzi: A Wool Coat Holds All Our Warmth for Autumn & Winter

When the first autumn breeze brushes your shoulders, we all secretly long for a coat that “keeps the chill out without sacrificing style” — and that’s where Youzi began. We’ve seen too many people compromise in autumn and winter: dressing bulky for warmth, or enduring the cold just to look good; we’ve also seen fast-fashion coats lose shape after one season. So we made up our minds: to create a wool coat that’s both cold-resistant and stylish.

The Youzi team includes seasoned fabric experts, pattern designers, and ordinary coat lovers. We don’t chase trendy colors — instead, we focus on the essentials: Can this coat make petite figures look taller? Can it keep those sensitive to cold warm even at -5°C? Will it still look like new after 3 years? Because a good wool coat isn’t a disposable item; it’s a “old friend” for autumn and winter — accompanying you through early-morning subways, weekend afternoons in cafes, and helping you feel confident for important moments.

The soul of a wool coat lies in its fabric. We traveled to wool-producing regions to select materials: soft enough to touch the skin without irritation, yet structured enough to resist wrinkles even after sitting for hours. Every batch of fabric is tested by hand for shrinkage and pilling before going into production. Youzi’s wool coats have a minimum wool content of 70%, and our double-sided cashmere styles use 100% cashmere — no “blend tricks” here. We want the “breathable warmth” of natural wool, not the stuffy heat of synthetic fibers.

Youzi aims to find the perfect fit for every body type: Long coats have raised waistlines and subtle slits to avoid overwhelming petite figures; styles for curvier bodies use “H-shapes + hidden waistbands” to hide flaws without feeling tight; retro styles feature polished toggle buttons and subtle checks — no exaggerated trends, so they’ll still look great years later. We even pay attention to small details: natural horn buttons (with a warm, smooth texture) and 12 stitches per centimeter (to prevent fraying). True elegance lives in these little things.

We’re not just “selling coats” — we’re partners who understand your autumn and winter needs. When you put on a Youzi wool coat, you’ll feel more than just warmth; you’ll feel our commitment to “no compromise”: no choosing between style and comfort, and a coat that will stay with you year after year.

Thank you for getting to know Youzi. We hope this warm coat becomes your little joy this autumn and winter.

— The Youzi Team